Only a prelude: Pearson launches degree course in UK
Caught this from @audreywatters on Twitter.
Pearson, the major international publisher and education firm, is to become a for-profit private higher education provider in the UK. The firm is opening Pearson College, teaching a degree course validated by existing London universities.The business and enterprise degree, taught in London and Manchester, will have about 40 places this year. The college says it will be for “students who are serious about succeeding in business”. Pearson says this will be the first time a FTSE 100 company has directly delivered a degree course. It will be seen as a significant symbolic step into UK higher education from a major player in the education market <read the whole thing>.
The ol’ switcheroo: instead of trying to run your college like a business, run your business like a college.